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Preliminary Information
Underwriting Information
Annual Online
Awards
Underwriters & Sponsors
AGENDA
Wed September 22 - 1:00 - 5:00 (optional program)
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The OTA Academy is offering
two curriculum based training workshops with the ability for
attendees to test for certifications, 1) Email Marketing
compliance and 2) Steps to implement Email Authentication.
Attendees who test and pass will be recognized at the reception
and awards program on Thursday evening. Each
workshop will be limited to 100 attendees.
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Welcome Reception 5: 30-
7:00 PM - Meet industry, business leaders (open to all Delegates
& Academy attendees)
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Online Trust
Leadership & Speakers Dinner -
7:00 - 9:00 (Invited Speakers & Delegates only)
Thursday September 23, 9:00 - 4:30
Keynote and plenary sessions include leaders and
visionaries representing industry, business government and policy
leaders
Online Trust
Reception & Awards Program 5:30 - 7:30
Annual program recognizing individuals and companies for their
efforts to improve online trust. See who will walk
away with the 2010 award! Past winners have included
PayPal, Bank of America, Microsoft, TRUSTe, VeriSign and others.
Academy participants who pass their certifications will be
recognized by their peers. Admittance included
with all conference registration
Friday September 24, 9:00 - 4:00 PM
Practical breakout and sessions providing delegates
actionable and prescriptive advice. Sessions will focus on
case studies including defining the PAR format, Problem, Actions
taken and Results. Tentative sessions include:
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The Future and Promise of Secure Email
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Designing effective data breach & incident
readiness plans
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Interactive marketing - The promise and the
pitfalls in building consumer trust
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Best practices in interactive marketing;
exceeding relevancy and consumer expectations
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Email authentication – Business value,
operational considerations & technical implementation
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Working with law enforcement - Forensics
101 - dos and don’ts, tools and techniques, and
preservation.
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Tools for self regulation of legal and best
practice requirements
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Designing your standardized privacy & data
collection statement
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Email marketing and regulation compliance
best practices
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Fundamentals of a domain and brand
management program
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Optimizing email engagement and effective
unsubscribe
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Protecting consumers through upgrading site
visitors’ browser and security solutions
Supported by leading
OTA Members including:
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