2015 Online Trust Audit & Honor Report
Annual audit of nearly 1,000 sites including leading banks, retailers, social, media, news, government and IoT sites. 44% make the grade; yet 45% fail to protect consumers and their data from harm and online threats.
2015 Online Trust Audit
Email Security & Consumer Protection Practices Deep Dive (PDF, released July 7)
Recorded Webinar (YouTube)
Virtual Press Room - Releases, Quotes, Photos & More
The Online Trust and Honor Roll Audit is a comprehensive evaluation of a site's and mobile applications best practices in brand and consumer protection, security and privacy. This annual comprehensive audit underscores the importance of continued monitoring of security and privacy practices and the risks of becoming complacent. Yesterday’s practices and technologies may no longer be applicable or meet today’s regulatory or threat landscape. Now in its 7th year, the 2015 Online Trust Audit Honor Roll expands to a broader set of privacy and security enhancing criteria reflecting input from over 100 companies, consumer advocates and security professionals. The 2015 report includes an analysis of the Internet of Things (IoT) segment, focusing on the "connected home" and "wearable technologies".
2014 Honor Roll Highlights
The Australia & New Zealand 150 (ANZ 150), compares the ANZ region to the global report.
ANZ 150 Audit & Honour Roll Report (PDF - Released Nov 25)
ANZ 150 Press Release (November 25, 2014)
2014 Global Honor Roll Report (June 11, 2014)
Global Honor Roll Press Release (June 11, 2014)
2014 Global Honor Roll
Out of nearly 800 top consumer websites evaluated in 2014, 28.8% made the Honor Roll, distinguishing themselves by safeguarding data via best practices in three categories: domain/brand protection, privacy and security. Nearly 70% didn't’t qualify with 52.7% failing in at least one of the three categories. Of equal concern, only 4% of the News/Media segment qualified, raising concerns regarding the data security and privacy practices of the world's largest news and media sites.
History & Evolution of the Honor Roll
Since the foundation of OTA in 2005, OTA has worked to track the progress and adoption of best practices, while highlighting early adopters and "North Stars". In 2009, OTA formally launched the Online Trust Honor Roll and Online Trust Audit, which today is a comprehensive evaluation of a site's best practices in brand and consumer protection, security and privacy. Through a composite weighted scoring including over two-dozen data points, sites which achieve a score of 80% or greater are named to the Honor Roll.