OTA works to track the progress and adoption of best practices, while highlighting early adopters and "North Stars". In 2009, OTA launched the Online Trust Audit and Honor Roll, which today is a comprehensive evaluation of a site's best practices in brand and consumer protection, security, and privacy. Through a composite weighted scoring including over two dozen data points, sites that achieve a score of 80% or greater are named to the Honor Roll.
2018 Online Trust Audit and Honor Roll News
We will host a webinar on 24 April 2019 at 1700 UTC / 1300 EDT to discuss the highlights.