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Industry Best Practices

OTA provides best practices, resources, and guidance to help enhance online safety, data security, privacy, and brand protection. To maintain online trust, industry needs to move from a compliance mindset to one of stewardship, while promoting the value exchange consumers receive. Organizations should apply these efforts, following a review of their respective legal, regulatory, and compliance requirements.​

OTA Requests Public Comments for 2018 Online Trust Audit Methodology

Thu, Sep 21, 2017

Reston, VA – The Online Trust Alliance (OTA), an Internet Society initiative, today issued a call for public comments about criteria for inclusion in its 2018 Online Trust Audit. Now in its tenth year, the Audit is recognized as benchmark research evaluating responsible online privacy and data security practices of more than 1,000 consumer-facing organizations across the public and private sectors.

Nov 28, 2018

Except for some backsliding, most retailers are better than they were at handling email unsubscribes and complying with national laws.

A full 74% now qualify as “Best in Class” -- attaining scores of 80% or more, according to the 2018 Email Marketing & Unsubscribe Audit from the Online Trust Alliance (OTA).

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