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Blog posts for May 2014

Corporate Identity Theft: How Malware Threatens the World's Biggest Brands

Companies spend untold amounts to protect their brand names. Unfortunately, cyber-criminals and hackers are also investing in corporate brands. They have found it useful to hide behind the reputation of leading brands— by poisoning their websites with malware, hijacking or copycatting mobile apps, and exploiting on-line ads. Read more from OTA Member Elias Manousos, CEO of RiskIQ
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Do we Need to Re-Think How We Fight for Privacy?

A recent article was posted regarding the best approach to address the perceived mounting privacy issues. The author suggests that while most of us agree that privacy is important, unfortunately, advocates aren't focused.  In his words they "rant about a scattershot of real issues, conspiracy theories, half-truths, and aphorisms, and don't focus on how we actually fix things." Share your thoughts.  What action if any should OTA take to advance this concern?

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FTC Releases Report on Data Brokers

Today the FTC released the much-awaited report Data Broker report.  This report sheds light on nine data brokers, which collect consumer information for marketing and risk assessment purposes, and calls on Congress to pass legislation to make the industry more transparent.

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Best Practices to Unsubscibe & Opt-Out

Share your best practices to enable users to easily opt-out of email.  OTA is now evaluating the top 200 ecommerce sites for their support of user centric unsub practices, moving beyond the minimal requirements of CAN-SPAM and CASL.  Thanks to the collaborative input from the email marketing community including Listrak, eHarmony, Twitter, Publishers Clearing House, Microsoft, Coles / Flybuys, eBay, Meetme.com, Lashback, Silverpop, Optizmo and others.  Share your thoughts (Feedback has been posted under best practices)

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Federal Data Breach Legislation

A coalition of industry groups says it supports a national law requiring companies to notify consumers about data breaches -- but only when the breach “poses a significant risk” of identity theft or economic harm.
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Risks of Online Advertising and Malicious Ads

OTA Executive Director Craig Spiezle to testify on May 15th before the Senate Committee on Homeland Security and Government Affairs, Permanent Subcommittee on Investigations regarding the emerging threats to consumers within the online advertising industry.
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Senate Hearing

The Permanent Subcommittee on Investigations has scheduled a hearing, “Online Advertising and Hidden Hazards to Consumer Security and Data Privacy,” on Thursday, May 15, 2014, at 9:30 a.m., in Room 342 of the Dirksen Senate Office Building. The Subcommittee will be examining consumer security and data privacy in the online advertising industry, an investigation led by Senator McCain. Specifically, the Subcommittee is investigating data collection processes and security vulnerabilities that have inflicted significant costs on Internet users and American businesses.

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