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Blog posts for November 2014

The Promise of Ad Supply Chain Accountability

A few weeks ago, I attended the IAB Ad Operations Summit. The Summit focused on cleaning up the advertising supply chain, combating fraud, and identifying more streamlined ways to accurately measure ad performance. The underlying message of the Summit was the need for collaboration and industry buy-in. Just as standardization is impossible unless everyone is committed to following the same standards, cleaning up the supply chain is impossible unless everyone agrees to identify and shut out disreputable players.

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Big Data Are You Prepared to Seize Opportunities & Preserve Consumer Trust?

Throughout the world businesses are eagerly capitalizing on the promise and potential of big data.  Combined with powerful analytics big data is proving to drive revenue, reach new markets and identify new consumers.  Data scientists are uncovering subtle patterns, correlations and relationships between consumers and products.  Through targeted marketing and appending data from data brokers, consumers are realizing compelling content, personalized online experiences and promotional offers tailored to their needs and aspirations.  This appears a win-win for business and t

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Time to Support Breach Legislation - We need Your Help!

Last Thursday more than 40 organizations representing retailers, restaurants and other businesses – including the National Retail Federation, National Restaurant Association and Food Marketing Institute - sent a letter to Congressional leaders, stating legislation is needed to address data breaches covering all entities that handle sensitive information. Now it is your turn!

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Cybersecurity, The Blind Side, The Insider Threat

Cybersecurity, The Blind Side, The Insider Threat

Perhaps you remember the football movie, The Blind Side, with Sandra Bullock about an impoverished young boy who was adopted and eventually became a NFL football player. The blind side is also a football term which loosely means “something that approaches from the side you cannot see.” Usually the side of the quarterback away from where he is looking. Do we have a “blind side” in cybersecurity too? Perhaps.

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