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Blog posts for February 2016

To Email or Not to Email?

Keep your brand off the spam list through best practices in honoring unsubscribes. Email marketing remains a vibrant channel to interact with customers, and the better you respect customers’ wishes, the better engagement you’ll have.

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Trust and Taxes

Tax season.  It's that time again for taxpayers and cybercriminals. While earners work to complete their 1040s, criminals tune their tax fraud campaigns with increased sophistication. Reputable companies are being victimized, tarnishing their brands and impacting their business models, employees and shareholders.  In today’s world knowing who you can trust is crucial to navigating the tax season -- but sadly, many companies are failing security fundamentals, consumer protection and responsible privacy practices.

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