Blog posts for Jackie Westmoreland
A few weeks ago, I attended the IAB Ad Operations Summit. The Summit focused on cleaning up the advertising supply chain, combating fraud, and identifying more streamlined ways to accurately measure ad performance. The underlying message of the Summit was the need for collaboration and industry buy-in. Just as standardization is impossible unless everyone is committed to following the same standards, cleaning up the supply chain is impossible unless everyone agrees to identify and shut out disreputable players.
Counterfeit products are prevalent throughout the digital marketplace, deceiving consumers, infringing on major brands, and damaging site reputations. However, because of the complexity of the advertising placement process, many ads for counterfeit goods still make their way through ad networks and onto reputable publisher sites.