HomeBlogBlog posts for Jeff Wilbur

Blog posts for Jeff Wilbur

2017 Online Trust Audit Released - What Did We Learn?

Today we released the 9th annual Online Trust Audit and Honor Roll. This year’s Audit is our most comprehensive ever, assessing more than 1000 consumer-facing sites for their adoption of best practices in consumer/brand protection, site security and responsible privacy practices.

Continue reading

Don’t Be a Tool – Verifying Subscriptions and Honoring Unsubscribes

This summer the email marketing industry suffered a setback due to “list bomb” attacks in which thousands of targeted users were unknowingly subscribed to tens of thousands of mailings. In these attacks, ESP infrastructure and highly-reputed brands were used as a means to effectively create a “denial of service” against user inboxes, and email originating from many ESPs and brands was blocked by Spamhaus until the situation was better understood. Could this have been prevented?

Continue reading
Subscribe to Blog posts for Jeff Wilbur