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Federal Data Breach Legislation

The OTA has long advocated for strong federal breach legislation and protect companies that adopt industry best practices to secure their data. In the absence of such safeguards they should not be afforded any protection from State enforcement or private lawsuits.  As stated by many of these trade orgs the goal is to limit liability of data driven marketers who fail to be data stewards is not reasonable.  Recognizing their is no perfect security, we need to provide protections and incentives to companies, yet at the same time need to assure Federal legislation does not get watered down and protect companies to fail.   More >>