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Putting Trust Back Into the Inbox

In recognition of the decade since CAN-SPAM went into effect, businesses, industry and trade industry organizations committed to meaningful self-regulation join forces to help enhance trust in email marketing and raise the bar from compliance to user-centric stewardship.  OTA calls for others to join the effort and help put trust into the inbox!  Share your support of the unsub best practices and email OTA to be included as a supporting organization commited to user empowerment!