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Advertiser Vetting Reveals Chinese Counterfeiting Ring

Counterfeit products are prevalent throughout the digital marketplace, deceiving consumers, infringing on major brands, and damaging site reputations. However, because of the complexity of the advertising placement process, many ads for counterfeit goods still make their way through ad networks and onto reputable publisher sites.

Passage of Data Breach Legislation

With the rapid surge in data breaches impacting millions of households this year, OTA was optimistic on the possible passage of data breach legislation.  Unfortunately it is appearing very unlikely we will see any such legislation, driven in part by the partisan efforts and trade groups who are focused on protecting their business member's short-term interests and consumer advocates who appear to be unwilling to compromise.  OTA continues to be a voice of reason advocating a framework modeled off of CAN-SPAM and COPPA, providing businesses with clarity and ease of report

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Sen Franken Calls DOJ to Shut Down Stalking Apps

Sen. Al Franken is pushing the Justice Department to do more to protect smartphone users from "stalking apps" that surreptitiously track their targets. In a letter to U.S. Attorney General Eric Holder on Monday, Franken noted the department's work on the issue - including the recent indictment of a man who operated one spyware app, StealthGenie - but said it needs to go further. OTA supports this effort. Share your views and interest in signing on in support of this effort. Read more >
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Rupert Murdoch's News Corp vs Google - A war of words

The anxiety and class between major publishers and content providers vs dominate market players including Google is at an all time high. In News Corp's submission to the EU it asserts that Google is a “platform for piracy and the spread of malicious networks” and “a company that boasts about its ability to track traffic [but] chooses to ignore the unlawful and unsavory content that surfaces after the simplest of searches”.   Share your thoughts and perspectives.  Are such claims legitimate?   See

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Online Publishers Push For Trust

As we head towards National Cybersecurity Awareness month, publishers and increasingly businesses are pushing back and blocking data collection by Facebook and others, while others are blocking ads outright. Leading publishers are now calling for the support of "Do Not Track" as they are finding their brands and users are being compromised and marginalized by dominate market players, impacting consumer confidence and trust of online content.
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Putting Trust Back Into the Inbox

In recognition of the decade since CAN-SPAM went into effect, businesses, industry and trade industry organizations committed to meaningful self-regulation join forces to help enhance trust in email marketing and raise the bar from compliance to user-centric stewardship. OTA calls for others to join the effort and help put trust into the inbox!
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The Future of the Internet, Moving Past Advertising

The Future of the Internet, Moving Past Advertising

The first online ads appeared 20 years ago when HotWired pioneered online advertising with ATT. This set in motion events that no one ever imagined. Since the first 468 x 60 banner in October 1994, interactive advertising has grown to over $100 billion, fueling the majority of sites and free consumer services.

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Google & Yahoo to join forces on encrypted email

Interesting development of how external issues (govt & privacy) can bring competitors to the table).  Yahoo said Thursday it will join an effort by rival  Google to create a secure email system by next year that could make it nearly impossible for hackers or government officials to read users' messages.

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Password Vulnerability - Do not become a StubHub!

OTA and leading security organizations have been warning for years the danger of using similar combinations of the same password across multiple accounts. It is no surprise that StubHub customers are the most recent victims of a major account takeover scam perpetrated by an international cybercrime ring. The increase of data breaches (along with spearphishing) is driving an increase in account takeover incidents.

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US Senate to Hold Hearing On Botnets

The Senate Crime and Terrorism Subcommittee, Chaired by Senator White House and ranking Member Graham have called for this hearing to review progress and efforts to combat botnets. Join OTA Executive Director Craig Spiezle, and witnesses from Microsoft, Symantec, the FBI and DOJ discussing efforts to stomp out botnets and the importance of data sharing and multi-stakeholder efforts.
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