October 30, 2015 - As we head towards the holiday buying season, increasingly retailers are deploying email collection at point of sale. Collection at time of purchase provides significant benefits to the retailer and done right the same for the consumer. That said, how can a consumer understand what and how the email is being used? What forms of notice are appropriate and is it reasonable a sales clerk can understand the nuances of data collection, transactional purposes and sharing with affiliate or unaffiliated third parties?
Special thanks to the input from leading email marketers and service providers including Act-On, Constant Contact, eBay Enterprise, Epsilon, Get Response, Harland Clarke Digital, Javelin Marketing Group (Innovyx), Marketo, Maropost, Return Path, Sailthru, Silverpop and YesMail.