TUESDAY OCTOBER 2 - AFTERNOON BREAKOUTS
(50 minute sessions)
Technical & Operations
||Marketing, Privacy & Policy
Brand Protection Meets Email - Why you
need DMARC - DMARC is bringing integrity to the
email channel by allowing companies, organizations, and
governments to finally treat email as a proper Brand
Channel. Learn how new visibility into the email channel
can help you deploy controls rapidly and accurately, and how
DMARC can protect you from domain hijacking. Experts will
outline new functionality, describe best practices, and
share how to get started with DMARC using free and
Ryan Boyd of
John Scarrow of Microsoft &
Takahashi of Return Path.
Optional Thursday Email
More Info on
OTA's Email Authentication Initiative
Security & Privacy Best Practices - The convergence of
mobile applications provide users a rich online experience
that can be tailored to their interests and lifestyles while
at the same time can impact user's privacy. This session
will explore the regulatory environment and the privacy and
security design fundamentals for multi-channel marketers,
application developers, and service providers who may
collect, process and or store user's personal information.
Presenters will share tools, demos and sample packet
captures highlighting data collection and business practices
throughout the ecosystem including device vendors, carriers,
ad networks and mobile apps.
of ACT, Jim Brock
of Privacy Choice &
Roosa of Holland & Knight LLP.
Design for Interactive Marketers. Session will review
the Security by Design Framework which OTA introduced in response to
the increasing targeting of email service and cloud service
providers. In the wake of exploits experienced by leading
sites, service providers and ISPs, discover the simple steps you can take to help protect your data and users.
Speakers: Steve Slater
of American Greetings Interactive,
of Message Systems and
Security by Design
Sense of the Convergence of Privacy & Big Data
- Big data is exploding, causing monumental
changes in how personal information can be accessed and used
online - through more pervasive and powerful mobile devices,
emerging cloud services and the rapid growth of online
behavioral advertising. This session will explore the
challenges and finding of recent research and best practices.
Speakers: Des Cahill
of Ensighten, Chris
Babel of TRUSTe and Aaron
Weller of PwC.
Future of SSL Security
Easy to Configure & Easy To Configure
Wrong. Five easy steps to get an "A" grade.
Session will review findings from the
OTA Online Trust Index comparing implementation across
multiple sectors and industries and discuss the importance
of Always On SSL.
Rick Andrews of Symantec,
of DigiCert and
Bob Lord of Twitter.
More Info on
Always On SSL
Breach & Data
Loss - A First
Responders POV - A must for all businesses. Recognizing you
either have had a breach or will have one soon, what are the
common mistakes that could have helped prevent the incident
and what are the best practices to respond.
Cramer of AllClear ID,
of Intersections &
Stephen Wu of
Cooke Kobrick & Wu LLP.
More info on
Data Loss & Breach Readiness Planning
Integrity of the Ad Supply Chain -
Anti-Malvertising Best Practices - A 360 view of the
issues and solutions from the publisher, advertiser and
network perspectives. Review of best practices and latest
tools to help secure the integrity of the ad supply chain.
Session to review the onboarding checklist and other efforts
to help qualify new advertisers and agencies and help detect
threats before they hit the user.
Daswani of Twitter,
Manousos of RiskIQ and
More info on
OTA's Anti-malvertising Initiative
Why Compliance is Not Enough. What Would Your
Mother Say? Organizations need to move beyond
compliance to adopt a more proactive privacy posture.
Necessitating this move is the scrutiny from media,
regulators and consumers on corporate privacy practices and
a general distaste for the use of personal information
without shared value. In this environment companies that are
able to design and communicate privacy practices that convey
trust will have a more effective license to operating in the
data economy. Session will review top
10 tips to help
sites mature their privacy and communication practices.
Nakanishi of Edelman PR,
of PWC. Moderated by
Kashmir Hill of Forbes Magazine.
of Feather (BOFs) Meetings &