Later this year, we’ll publish the 10th annual Online Trust Audit & Honor Roll, which promotes responsible online privacy and data security practices and recognizes leaders in the public and private sectors who have embraced them. This morning, we released the methodology we’ll use for this year’s audit.
Brand Protection and reputation is increasingly an issue for marketers, advertisers, brands and web site owners. Cybercriminals continue to abuse legitimate brands through a combination of tactics including forged and spoofed email, look-a-like domains, phishing sites and brand jacking through fraudulent and malicious mobile applications. With the introduction of the new gTLD domains, brand protection is an growing area of concern for brands owners and consumers alike. OTA works across the ecosystem to advance best practices to help protect legitimate brands including supporting legislation and internet governance.