I used to love the old Space Invaders arcade game - waves of enemy attackers came in faster and faster while you tried to defend your base. With experience you could learn their tactics and get pretty adept at stopping them. For today’s enterprise IT staff, consumer-grade IoT devices must certainly feel like those space invaders of old.
Brand Protection and reputation is increasingly an issue for marketers, advertisers, brands and web site owners. Cybercriminals continue to abuse legitimate brands through a combination of tactics including forged and spoofed email, look-a-like domains, phishing sites and brand jacking through fraudulent and malicious mobile applications. With the introduction of the new gTLD domains, brand protection is an growing area of concern for brands owners and consumers alike. OTA works across the ecosystem to advance best practices to help protect legitimate brands including supporting legislation and internet governance.