Brand Protection and reputation is increasingly an issue for marketers, advertisers, brands and web site owners. Cybercriminals continue to abuse legitimate brands through a combination of tactics including forged and spoofed email, look-a-like domains, phishing sites and brand jacking through fraudulent and malicious mobile applications. With the introduction of the new gTLD domains, brand protection is an growing area of concern for brands owners and consumers alike.  OTA works across the ecosystem to advance best practices to help protect legitimate brands including supporting legislation and internet governance.