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Data Privacy & Protection Day

Championing Data Privacy & Protection to Enhance Consumer Trust 

Data Privacy & Protection Day (DpD) recognizes the first data privacy directive signed on January 28, 1981.  Today DpD is 'celebrated' as Data Protection Day internationally and as Data Privacy Day in the United States, recognizing the importance of data protection and responsible privacy practices.   DpD is an international series of events bringing together public and private sector experts who provide prescriptive and actionable advice about data privacy and protection to the business community.  This year marks the 8th year OTA continued its international leadership in raising privacy and security awareness via hosting educational town halls, hands-on workshops and networking events.  

Supporting DpD, OTA publishes several reports including the annual Data Protection & Breach Readiness Guide, Privacy & Security  Risk Assessment Framework and related tools to aid organizations in enhancing the protection of their data and being prepared for a data loss incident.  

2016 Data Protection & Breach Readiness Guide

2016 Data Privacy Breach Readiness Guide - Press Release January 26, 2016

OTA DpD Related Events

DpD Media Highlights

More About Data Privacy Day 

IoT Security & Privacy Trust Framework

Join OTA at RSA - Feature Presentation March 2 - Diffusing the IOT Time Bomb  - Save on RSA Registration - Use Code 


2015 Data Privacy Day Video Highlights including fireside chat with FTC Commissioner McSweeney.   Panel Security & Privacy Beyond Your Walls & Summary Tim Rohrbaugh, CISO Identity Guard; Josh Aberant, Postmaster, Twitter; Chris Babel, CEO, TRUSTe and Tim Fitzgerald, VP and Chief Security Officer, Symantec. Includes Town Hall wrap up by Craig Spiezle, Executive Director, Online Trust Alliance. 


2014 Data Privacy Day Highlights           2014 Data Privacy Day Press Release         2014 Data Privacy Day & Breach Response Guide Supporters

Security & Privacy Risk Assessment

Released January 21, 2015

2016 Data Breach Guide - Significant Increase in Ransomware Extorting Businesses

Tue, Jan 26, 2016

The Online Trust Alliance (OTA), today released its 2016 Data Protection and Breach Readiness Guide. The Guide, released in recognition of Data Privacy & Protection Day, provides prescriptive advice to help businesses optimize online privacy and security practices, and detect, contain and remediate the risk and impact of data loss incidents. OTA found that cybercriminals are increasingly targeting businesses with ransomware. 

2014 Data Protection & Breach Readiness Guide

The Guide has been developed to aid a broad range of stakeholders ranging from business and technical decision makers and privacy and security professionals to web and app developers. The goal is to help readers better understand the issues and solutions which can enhance their data protection practices and enable them to develop readiness plans in the event they incur a data loss incident.

2014 Data Privacy Day & Breach Readiness Guide Supporters

Wed, Jan 22, 2014
New York City, NY - “Businesses and organizations have a responsibility to protect consumer privacy and prevent data breaches from aggressive cyber thieves,” said Washington State Attorney General Bob Ferguson. “Consumers deserve to know who they can trust. The Online Trust Alliance arms organizations with critical information to reduce cyber risk and protect consumers.”

Online Trust Alliance Finds Data Breaches Spiked to Record Level in 2013

Wed, Jan 22, 2014

Seattle, Washington - The Online Trust Alliance (OTA),  the non-profit with the mission to enhance online trust, user empowerment and   innovation, today recommended a series of best practices to help prevent online data breaches and other exploits, in collaboration with high-profile brands including American Greetings Interactive, AVG, Microsoft, Publishers Clearing House and Symantec. These recommendations, released today in OTA’s 2014 Data Protection & Breach Readiness Guide, were accompanied by several eye-opening statistics.

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