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Privacy

Privacy and the boundaries on data use and sharing are the foundation of online trust and confidence in the sites one visits, the mobile applications used and the interaction with online services.  OTA supports the need for user control, discoverabilty and transparency, while promoting the benefits they receive from data driven marketing and ad supported services. OTA promotes the need to move from a compliance mind-set on data collection, retention and usage, to one of stewardship.  OTA works across the ecosystem to promote best practices including  tools and technologies allowing users the ability to opt-out of third-party data collection, while under-scoring the value exchange consumers receive from ad supported sites and services.

OTA Data Protection & Privacy Day


 

OTA Finds Retailers Honoring Email Unsubscribe Requests Faster than Ever

Wed, Nov 2, 2016

Bellevue, Wash.  – Today global non-profit think tank the Online Trust Alliance (OTA) released its 2016 Email Marketing & Unsubscribe Audit report. Now in its third year, the Audit analyzes the newsletters and promotional emails for end-to-end user experience from signup through unsubscribe for the world’s largest 200 e-commerce websites as define

Jul 21, 2016
Boston Globe

The presumptive Democratic presidential candidate Hillary Clinton wrote me the other day. She wants to know my birthday. I want to know how she got my e-mail address.  I haven’t donated a dime to Clinton or anyone else involved in the latest edition of America’s quadrennial Race to the Bottom. But the Clinton campaign somehow obtained my name and my personal e-mail address.

Security and Privacy Checklist for Consumers Gifted with Internet Connected Devices

Wed, Dec 9, 2015

The Online Trust Alliance (OTA), the non-profit with the mission to enhance online trust, today released a Smart Device Purchase and Set-Up Checklist to help protect the security and privacy of consumers who buy or receive smart or connected devices. By following the checklist, users can take steps to safeguard their personal information and 

Online Trust Alliance Names 2015 Most Trustworthy eCommerce Sites

Wed, Jun 3, 2015

BELLEVUE, WA. & CHICAGO, IL – June 3, 2015 – The Online Trust Alliance (OTA), the non-profit with the mission to enhance online trust, announced today results from its 2015 eCommerce Online Trust Audit and Honor Roll at the Internet Retailer Conference & Exhibition (IRCE).

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