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Simpli.fi

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Simpli.fi is an element level Demand Side Platform (DSP) that provides more granularity, more transparency, and greater performance than first generation DSPs. By enabling advertisers to use unstructured data instead of the more commonly used pre-packaged segments, Simpli.fi combines the effectiveness of search marketing with the reach and the brand impact of display advertising to drive both higher performance and a better customer experience.

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