HomeNews EventsIn The NewsThe Good Guys: Retailers Improve Their Email Unsubscribe Practices, Study Finds

The Good Guys: Retailers Improve Their Email Unsubscribe Practices, Study Finds

Nov 28, 2018
MediaPost

Except for some backsliding, most retailers are better than they were at handling email unsubscribes and complying with national laws.

A full 74% now qualify as “Best in Class” -- attaining scores of 80% or more, according to the 2018 Email Marketing & Unsubscribe Audit from the Online Trust Alliance (OTA).