The Online Trust Alliance has released the results of its ninth annual Online Trust Audit and Honor Roll, this year finding an overall increase in trustworthy websites, with some caveats. This year, 48 percent of news and media sites made the grade, the most significant improvement in the past year among all industries surveyed by the OTA. "This is a real comeback story," Spiezle said of the news and media industry. "Just four years ago, only four percent of this sector" met the OTA's standards. He said the industry's privacy policies are getting much better. He also praised the work of Digital Content Next, a trade organization for online publishers. "We did briefings with their members and pointed to where privacy policies had holes in them. Clearly, they rallied to the call."