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Press Releases

OTA Calls IoT Cyberattacks “Shot Across the Bow”

Thu, Jan 5, 2017

Coalition Releases Connected Device Requirements

Global support for OTA's security and privacy framework, integrates efforts of DHS, FCC, FTC, the Department of Commerce, trade organizations and others

Las Vegas, Nev. (CES) –Today the Online Trust Alliance (OTA) released its updated IoT Trust Framework® at the 2017 Consumer Electronics Show (CES).

OTA Releases Trustworthy Advertising Vision, Calls for Coalition to Avoid Ad Industry Meltdown

Wed, Nov 16, 2016

Seattle, WA –Today global non-profit, non-partisan think tank the Online Trust Alliance (OTA) released the white paper entitled, “Vision for Trustworthy Advertising.” The white paper outlines foundational principles required for growth and innovation in digital advertising, addressing mounting consumer issues regarding the online advertising experience.

OTA Finds Retailers Honoring Email Unsubscribe Requests Faster than Ever

Wed, Nov 2, 2016

Bellevue, Wash.  – Today global non-profit think tank the Online Trust Alliance (OTA) released its 2016 Email Marketing & Unsubscribe Audit report. Now in its third year, the Audit analyzes the newsletters and promotional emails for end-to-end user experience from signup through unsubscribe for the world’s largest 200 e-commerce websites as define

OTA Publishes Vision for the Future of Internet of Things

Tue, Oct 18, 2016

White paper lays out an ecosystem built on trust and innovation, where benefits to society and commerce are realized by prioritizing security, privacy & safety

Austin, TX and Chicago  –Today global non-profit think tank The Online Trust Alliance (OTA) released the white paper entitled, "Internet of Things, a Vision for the Future." The white paper outlines the foundationa

FCC Advances  Meaningful Privacy Protections Benefiting Consumers, Innovation and Commerce

Thu, Oct 6, 2016

This week Federal Communication Commission Chairman Wheeler released a proposal for broadband privacy rules. This proposal reflects considerable input from a range of stakeholders over the past several months resulting in a balanced and a programmatic approach, empowering consumers.  We commend Chairman Wheeler for advancing  these privacy protections including helping insure consumers can afford to keep their personal information private.

OTA Releases Consumer IoT Checklist

Tue, Oct 4, 2016

BELLEVUE, Wash. – In support of National Cybersecurity Awareness Month, the non-profit with the mission to enhance online trust the Online Trust Alliance (OTA) today released the OTA Consumer IoT Security & Privacy Checklist.

Online Trust Alliance Requests Public Comment for 2017 Online Trust Audit Methodology

Wed, Sep 14, 2016

Annual trust assessment recognizes companies’ commitment to security & privacy

OTA Finds 100% of Recently Reported IoT Vulnerabilities Easily Avoidable

Thu, Sep 8, 2016

IoT devices could be used as weapons if security and privacy best practices are not followed

Online Trust Alliance Finds Majority of Native Ads Confusing

Wed, Aug 3, 2016

71% of Native Advertisements Fail To Provide Adequate Transparency

BELLEVUE, Wash. – The Online Trust Alliance (OTA), the non-profit with the mission to enhance online trust, today announced the results of its Native Advertising Assessment. The analysis of the native advertisements on the top 100 news websites found that 71 percent earned failing scores for disclosures, delineation and discoverability, thus not providing consumers the ability to easily discern editorial from ads.

Audit Finds Consumer Services Websites Have Best Security and Privacy Policies

Tue, Jun 14, 2016

Twitter and HealthCare.gov score highest in OTA’s analysis of 1,000 consumer websites