HomeNews EventsPress ReleasesOTA Responds to NIST / White House Call for Voluntary Code of Conduct & Privacy Bill of Rights

OTA Responds to NIST / White House Call for Voluntary Code of Conduct & Privacy Bill of Rights

Mon, Apr 2, 2012

OTA commends the efforts of the White House and Department of Commerce in the development of the Privacy Bill of Rights and the commitment to support a multi-stake holder process to develop a voluntary privacy Code. Since OTA’s formation in 2004, we have advocated for voluntary best practices to enhance online trust and confidence including data privacy protections which we believe is essential to maintaining consumers’ trust in the digital economy. Confidence that user preferences are honored is the foundation of the internet and critical to the long-term growth and vitality of online services.

As stated by the President in the launch of the PBR, “even though we live in a world in which we share personal information more freely than in the past, we must reject the conclusion that privacy is an outmoded value.” As stewards of data OTA believes it is essential for industry to embrace this view as it innovates and develops new products and online services.