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Press Releases

Retailers Improve Unsubscribe Practices, Allowing Consumers to Easily Opt Out of Email

Tue, Dec 15, 2015

The Online Trust Alliance (OTA), revealed today results of its second annual OTA Email Unsubscribe Audit, analyzing which leading e-commerce sites. OTA reported that 75% of the top 200 online retailers have demonstrated a commitment to user empowerment and control of their inboxes. These companies have been named to the 2015 Unsubscribe Honor Roll, recognizing excellence in marketing.

Security and Privacy Checklist for Consumers Gifted with Internet Connected Devices

Wed, Dec 9, 2015

The Online Trust Alliance (OTA), the non-profit with the mission to enhance online trust, today released a Smart Device Purchase and Set-Up Checklist to help protect the security and privacy of consumers who buy or receive smart or connected devices. By following the checklist, users can take steps to safeguard their personal information and 

OTA Releases New Internet of Things Trust Framework to Address Global Consumer Concerns

Wed, Oct 28, 2015

BELLEVUE, Wash. – Oct. 28, 2015 – The Online Trust Alliance (OTA), the non-profit with the mission to enhance online trust, today released the last-call update of the Internet of Things (IoT) Trust Framework. The Framework is a comprehensive global initiative that provides guidance for device manufacturers and developers to enhance the security, privacy and sustainability of connected home devices, wearable fitness and health technologies, and the data they collect.

Online Trust Alliance and National Association of Realtors Create Smart Home Security and Privacy Checklist

Wed, Oct 21, 2015

BELLEVUE, Wash.  – In support of National Cybersecurity Awareness Month, the Online Trust Alliance (OTA) and the National Association of Realtors® (NAR) have partnered to create a Smart Home Checklist that offers guidance to help home buyers, renters and sellers manage the privacy and security of their smart homes and devices.

Online Trust Alliance Audit Finds 74% of U.S. Presidential Candidates’ Websites Fail to Respect Americans’ Privacy

Fri, Sep 18, 2015

BELLEVUE, Wash. September 18, 2015 - The Online Trust Alliance (OTA), the non-profit with the mission to enhance online trust, today released its Presidential Candidate Online Trust Audit. The report evaluates the privacy, security and consumer protection practices of the top presidential candidates’ websites.

Internet of Things Lacks Safety Today, Opening Door to Major Threats Tomorrow, Warns OTA

Tue, Aug 11, 2015

BELLEVUE, Wash. - The Online Trust Alliance (OTA), the non-profit with the mission to enhance online trust, today released its Internet of Things Trust Framework, the first global, multi-stakeholder effort to address IoT risks comprehensively.

46% of 1,000 Leading Websites Fail Online Trust Alliance Data Security and Privacy Assessment

Tue, Jun 16, 2015

BELLEVUE, Wash. – The Online Trust Alliance (OTA), the non-profit with the mission to enhance online trust, announced today the results of its 2015 Online Trust Audit & Honor Roll — the de facto online security and privacy standard for the world’s top companies.

Online Trust Alliance Names 2015 Most Trustworthy eCommerce Sites

Wed, Jun 3, 2015

BELLEVUE, WA. & CHICAGO, IL – June 3, 2015 – The Online Trust Alliance (OTA), the non-profit with the mission to enhance online trust, announced today results from its 2015 eCommerce Online Trust Audit and Honor Roll at the Internet Retailer Conference & Exhibition (IRCE).

OTA Announces Trust Framework to Address Internet of Things Risks

Wed, May 13, 2015

Bellevue, WA – The Online Trust Alliance (OTA), the non-profit with the mission to enhance online trust, announced today that it is leading an initiative to develop a security, privacy and sustainability trust framework for Internet of Things (IoT) devices. Intended to provide clarity and confidence to consumers as they shop and use connected devices, the framework will initially focus on connected home and wearable/fitness technologies.

Online Trust Alliance Wins SC Magazine’s 2015 Editor’s Choice Award

Wed, Apr 22, 2015

SEATTLE – Apr. 22, 2015 – The Online Trust Alliance, the non-profit with the mission to enhance online trust, announced today that it has won the SC Magazine Editor’s Choice Award.

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