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Jan 25, 2018
TechRepublic

Businesses beware: Cyberattacks targeting businesses nearly doubled in the past year, from 82,000 in 2016 to 159,700 in 2017, according to a Thursday report from the Online Trust Alliance (OTA). This further highlights the need for enterprises to implement proper cyber hygiene practices and employee training to keep critical business systems and data secure. 

Jan 18, 2018
Fast Company

Over the past couple of weeks, internet users have been complaining of a new wave of hard-to-close, misleading, and malicious ads popping across websites big and small. Some of the ads even make it impossible for people to read news and other content by redirecting browsers to spammy sites or popping up mobile app store pages for undesired software.

Jan 4, 2018
MARTECH

There will be no need for customers to fight for their rights when it comes to data privacy. The General Data Protection Regulation (GDPR) affords consumers in the EU — also known as data subjects — a slew of newly defined rights concerning how their data is handled. And if a recent study of European data subjects is any indication, global companies should be prepared for US citizens to also exercise those rights.

Jan 2, 2018
eWeek

The U.S. government is steadily increasing its adoption of the DMARC email security protocol, according to new research from security firm Agari, published on Jan. 2. One of the goals of DMARC is to protect domains to mitigate the risks of attackers using them as a spamming address. The increase in DMARC adoption within the federal government is a trend that the Online Trust Alliance (OTA) also noticed in research released on Nov. 9.

Dec 6, 2017
Bloomberg BNA

Consumers often provide their private email addresses to businesses for a variety of reasons, including to receive newsletters, promotional discounts, and alerts on the latest products. However, these emails can quickly pile up and become a nuisance, clogging inboxes on a daily basis.

Dec 6, 2017
MediaPost

Retailers have become better at winning consumer trust. Almost 95% are following best practices for handling email unsubscribes and authentication, according to the 2017 Email Marketing & Unsubscribe Audit, a study by the Online Trust Alliance (OTA), an Internet Society initiative. “Overall this year’s results were strong, with increased adoption of nearly all of OTA’s recommended best practices,” says Jeff Wilbur, director of the

Nov 30, 2017
Dark Reading

It's been quite a week for Uber as the lawsuits from its recent high-profile breach keep on coming. Craig Spiezle, chairman emeritus of the Online Trust Alliance, says the Uber case may spark renewed calls for national data breach legislation. In the past, there's been a general consensus for such a measure because companies must grapple with the cost of  handling the compliance requirements of 48 separate state data breach laws.

Nov 21, 2017

Logitech faced a customer backlash recently, when it quietly announced that it would be intentionally bricking its Harmony Link device; rendering it more useful as a doorstop than a home control hub, and demonstrating the dangers of relying on the internet of things. Craig Spiezle told us that IoT manufacturers have too much independent control over service provision, and the issue is growing: "This speaks to the importance of companies makin

Sep 1, 2017
Bloomberg BNA

Most consumers that actively use emails have received spam. They are annoying, intrusive, and clog up inboxes with clutter. The FTC recently called for public comments on the “efficiency, costs, benefits, and regulatory impact” of the CAN-SPAM Rule. In an Aug.

Aug 30, 2017
CyberScoop

Two coalitions of online and email marketing companies are calling for the Federal Trade Commission to tighten some restrictions on commercial email, including broader use of message authentication protocols like DMARC, more user-friendly opt-out and unsubscribe options and prohibitions on the use of technologies designed to defeat spam filters and other anti-spam tech

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