Today, the Internet Society’s Online Trust Alliance released its fifth annual Email Marketing & Unsubscribe Audit. OTA researchers analyzed the email marketing practices of 200 of North America’s top online retailers and, based on this analysis, offered prescriptive advice to help marketers provide consumers with choice and control over when and what messages they receive.
Later this year, we’ll publish the 10th annual Online Trust Audit & Honor Roll, which promotes responsible online privacy and data security practices and recognizes leaders in the public and private sectors who have embraced them. This morning, we released the methodology we’ll use for this year’s audit.
A colleague just received an “Urgent Security Alert - Action Requested” email from Nest (see the image below). At first glance it looked like either a phishing attempt or one of the way-too-often breach notifications we all receive these days.