There will be no need for customers to fight for their rights when it comes to data privacy. The General Data Protection Regulation (GDPR) affords consumers in the EU — also known as data subjects — a slew of newly defined rights concerning how their data is handled. And if a recent study of European data subjects is any indication, global companies should be prepared for US citizens to also exercise those rights.
The U.S. government is steadily increasing its adoption of the DMARC email security protocol, according to new research from security firm Agari, published on Jan. 2. One of the goals of DMARC is to protect domains to mitigate the risks of attackers using them as a spamming address. The increase in DMARC adoption within the federal government is a trend that the Online Trust Alliance (OTA) also noticed in research released on Nov. 9.
Consumers often provide their private email addresses to businesses for a variety of reasons, including to receive newsletters, promotional discounts, and alerts on the latest products. However, these emails can quickly pile up and become a nuisance, clogging inboxes on a daily basis.
Retailers have become better at winning consumer trust. Almost 95% are following best practices for handling email unsubscribes and authentication, according to the 2017 Email Marketing & Unsubscribe Audit, a study by the Online Trust Alliance (OTA), an Internet Society initiative. “Overall this year’s results were strong, with increased adoption of nearly all of OTA’s recommended best practices,” says Jeff Wilbur, director of the
The past six months we have witnessed an un-paralleled level of questionable business practices resulting from data breaches. As trusted brands, Uber as well as Equifax and others, who have been entrusted with significant amounts of personal data have failed the American public. The breach missteps and follies only continue. Each time most within the security and privacy communities have rolled our eyes in disbelieve.
This week OTA / the Internet Society joined nearly 90 individuals and organizations submitting comments in response to the US Federal Trade Commission call for comments in regard to the CANSPAM Act. By most accounts, the interactive marketing industry and email community have demonstrated a commitment towards compliance and the overall user experience. Based on OTA's own research businesses are unsubscribing t
Today we released the 9th annual Online Trust Audit and Honor Roll. This year’s Audit is our most comprehensive ever, assessing more than 1000 consumer-facing sites for their adoption of best practices in consumer/brand protection, site security and responsible privacy practices.
By some accounts, there are more than 200 variants of ad-blocking solutions, many of which utilize whitelisting that allows certain ads through when they adhere to specific rules. While an ad blocker that doesn’t block all ads may sound like an oxymoron, I argue that whitelisting may be critical for the long-term sustainability of ad-supported services.