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Federal Govt 50        eCommerce 500       FDIC 100        Fortune 500        OTA Members        Social Media 30


Federal Government Sites - Site selection for this group was based on several criteria including ranking of site traffic as provided by comScore and Alexa Rankings (http://www.alexa.com/), and past evidence of having been targeted by spoofing attempts, phishing exploits and email forgery.  Additional criteria included those agencies commonly considered to be citizen-facing and identified as at-risk by the U.S Department of Homeland Security.
Federal Gov 100
FDIC 100 -This list is based on a ranking of financial institutions by their total assets as reported by the Federal Deposit Insurance Corporation (FDIC) as of September 20, 2011. Note that several of the banks listed were individual State-chartered banks yet owned by the same parent, and in some cases resolving to the same web address. http://www.managingmoney.com/fdic_assets.php.   
FDIC 100
Fortune 500 – The list was published by Fortune Magazine, listing companies based on reported revenues as of March 1, 2012. Of the 500 listed companies, 3 companies were removed because they consolidated or went out of business, netting out to 497. Consistent with past reports, the top 100 companies have been segregated from the rest of the group for comparison purposes, looking for trends of the largest companies while providing comparability to other sectors. http://money.cnn.com/magazines/fortune/fortune500/2011/full_list/index.html
eCommerce 500 – The primary data for ecommerce sites is from the published list from the Internet Retailer Top 500 Guide, a ranking of the largest North American e-retailers by online sales, produced by Vertical Web Media, publisher of Internet Retailer magazine.  Removing holding companies and companies that have since merged or gone out of business, the 500 companies listed was reduced to 456.  All calculations are based on this number.  Consistent with past reports, the EC 100 have been segregated from the EC 500 evaluating trends of the largest companies while providing comparability to the FDIC 100 and Fortune 100 segments.  http://www.internetretailer.com/top500/list/.
eCommerce 100
eCommerce 500
Social Media 30 – Data was provided by comScore and Alexa based on site traffic as of February 28, 2012. Of the top 30, the top 5 sites account for more than 80% of the traffic worldwide.  Because some of the sites’ policies are in foreign languages, the privacy policy analysis and respective Privacyscore could not be computed for 3 sites.  The average score was adjusted to reflect this. 
Social Media

OTA Membership – The list was based on members as of April 30, 2012.  Member companies are posted at https://otalliance.org/about/Members.htm. Analysis focused on private sector business and sites and did not include OTA Professional members, NGOs, non-profits or government agencies.   

OTA Members