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Advertising & Content Integrity

Aug 3, 2016
WSJ

The online publishing world still has plenty of work to do when it comes to making sure readers understand when content is paid for by advertisers, according to a new report.

Online Trust Alliance Finds Majority of Native Ads Confusing

Wed, Aug 3, 2016

71% of Native Advertisements Fail To Provide Adequate Transparency

BELLEVUE, Wash. – The Online Trust Alliance (OTA), the non-profit with the mission to enhance online trust, today announced the results of its Native Advertising Assessment. The analysis of the native advertisements on the top 100 news websites found that 71 percent earned failing scores for disclosures, delineation and discoverability, thus not providing consumers the ability to easily discern editorial from ads.

Malvertising

Advertising & Content Integrity Working Group     I    Anti-Malvertising     I    Native Advertising

Native Advertising

Advertising & Content Integrity Working Group   I   Anti-Malvertising    I   Native Advertising


State of Native Advertising Transparency Report - August 3, 2016
Disclosure, Discoverability & Delineation

Senate Hearing - Hidden Hazards of Online Ads

May 15, 2014 - Craig Spiezle, Executive Director OTA testified before the the U.S. Senate Permanent Subcommittee on Investigations (PSI) regarding, “Online Advertising and Hidden Hazards to Consumer Security and Data Privacy." Led by Senator McCain, the PSI issued a formal staff report reflecting interviews with dozens of advertising and industry experts, reviewing data collection processes and security vulnerabilities that have inflicted significant costs on Internet users and American businesses.

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