71% of Native Advertisements Fail To Provide Adequate Transparency
BELLEVUE, Wash. – The Online Trust Alliance (OTA), the non-profit with the mission to enhance online trust, today announced the results of its Native Advertising Assessment. The analysis of the native advertisements on the top 100 news websites found that 71 percent earned failing scores for disclosures, delineation and discoverability, thus not providing consumers the ability to easily discern editorial from ads.
May 15, 2014 - Craig Spiezle, Executive Director OTA testified before the the U.S. Senate Permanent Subcommittee on Investigations (PSI) regarding, “Online Advertising and Hidden Hazards to Consumer Security and Data Privacy." Led by Senator McCain, the PSI issued a formal staff report reflecting interviews with dozens of advertising and industry experts, reviewing data collection processes and security vulnerabilities that have inflicted significant costs on Internet users and American businesses.
Once again OTA is an Associaton Sponsor of the RSA Conference. Join us and other OTA member conference sponsors Agari, Malwarebytes, Microsoft and Symantec in San Francisco. Many other OTA members will be exhibiting as well. When sessions involving OTA and member organizations are announced, we will highlight them. When you register, be sure to note you are a member of OTA.
The past six months we have witnessed an un-paralleled level of questionable business practices resulting from data breaches. As trusted brands, Uber as well as Equifax and others, who have been entrusted with significant amounts of personal data have failed the American public. The breach missteps and follies only continue. Each time most within the security and privacy communities have rolled our eyes in disbelieve.
Today we released the 9th annual Online Trust Audit and Honor Roll. This year’s Audit is our most comprehensive ever, assessing more than 1000 consumer-facing sites for their adoption of best practices in consumer/brand protection, site security and responsible privacy practices.
By some accounts, there are more than 200 variants of ad-blocking solutions, many of which utilize whitelisting that allows certain ads through when they adhere to specific rules. While an ad blocker that doesn’t block all ads may sound like an oxymoron, I argue that whitelisting may be critical for the long-term sustainability of ad-supported services.