71% of Native Advertisements Fail To Provide Adequate Transparency
BELLEVUE, Wash. – The Online Trust Alliance (OTA), the non-profit with the mission to enhance online trust, today announced the results of its Native Advertising Assessment. The analysis of the native advertisements on the top 100 news websites found that 71 percent earned failing scores for disclosures, delineation and discoverability, thus not providing consumers the ability to easily discern editorial from ads.
May 15, 2014 - Craig Spiezle, Executive Director OTA testified before the the U.S. Senate Permanent Subcommittee on Investigations (PSI) regarding, “Online Advertising and Hidden Hazards to Consumer Security and Data Privacy." Led by Senator McCain, the PSI issued a formal staff report reflecting interviews with dozens of advertising and industry experts, reviewing data collection processes and security vulnerabilities that have inflicted significant costs on Internet users and American businesses.
A colleague just received an “Urgent Security Alert - Action Requested” email from Nest (see the image below). At first glance it looked like either a phishing attempt or one of the way-too-often breach notifications we all receive these days.
I used to love the old Space Invaders arcade game - waves of enemy attackers came in faster and faster while you tried to defend your base. With experience you could learn their tactics and get pretty adept at stopping them. For today’s enterprise IT staff, consumer-grade IoT devices must certainly feel like those space invaders of old.
In advance of Data Privacy & Protection Day, we just released the Cyber Incident & Breach Trends Report (press release here), a look back at the cyber incident trends in 2017 and what can be done to address them.
The past six months we have witnessed an un-paralleled level of questionable business practices resulting from data breaches. As trusted brands, Uber as well as Equifax and others, who have been entrusted with significant amounts of personal data have failed the American public. The breach missteps and follies only continue. Each time most within the security and privacy communities have rolled our eyes in disbelieve.