Email Authentication & DMARC
Consumers often react negatively to email which they feel is irrelevant to their interests or which may be sent to their inboxes too frequently. Today ISPs are placing added weight on user engagement to make a determination on the placement of email into the user’s inbox, junk or spam folder. With these considerations, it is in any marketer’s best interest to create a trustworthy unsubscribe mechanism for their recipients. The opt-out function should be easily discoverable and useable. OTA encourages mailers to move past the minimum compliance requirements outlined in the U.S. CAN-SPAM Act and the recently passed Canadian Anti-Spam Legislation (CASL). More >
Bellevue, Wash. – Today global non-profit think tank the Online Trust Alliance (OTA) released its 2016 Email Marketing & Unsubscribe Audit report. Now in its third year, the Audit analyzes the newsletters and promotional emails for end-to-end user experience from signup through unsubscribe for the world’s largest 200 e-commerce websites as define
After analyzing email marketing unsubscribe practices of the top 200 e-commerce sites based on revenue (per Internet Retailer Magazine), the OTA found 81 percent of online retailers were using “clear and conspicuous” unsub links in emails – compared to 97 percent in 2015. On a brighter note, 85.6 percent of the online retailers analyzed stopped sending emails immediately after receiving unsubscribe requests – an improvement over
The Online Trust Alliance (OTA) released its third annual Email Marketing & Unsubscribe Audit report on Wednesday, revealing that nearly 6% of retailers are violating anti-spam laws in the United States and Canada by failing to honor unsubscribe requests. The nonprofit think tank registered to receive the email marketing messages and newsletters of the top 200 global retail brands to analyze ten key best-practice areas for email
October 30, 2015 - As we head towards the holiday buying season, increasingly retailers are deploying email collection at point of sale. Collection at time of purchase provides significant benefits to the retailer and done right the same for the consumer. That said, how can a consumer understand what and how the email is being used? What forms of notice are appropriate and is it reasonable a sales clerk can understand the nuances of data collection, transactional purposes and sharing with affiliate or unaffiliated third parties?
Today email is effectively a plaintext communication sent from email clients to receiving email servers or from one server to another. This design limitation leaves the content of a message in transit open for anyone to eavesdrop; from a wireless hotspot at the airport or coffee shop to your ISP and internet backbone providers that carry your messages throughout the world.