Can consumers trust the email they receive and that retailers will honor their choices? Join us as we review findings from the 5th annual Email Marketing & Unsubscribe Audit, which reviews email practices of the top 200 US retailers.
The presenters will be Jeff Wilbur, Technical Director of the Online Trust Alliance initiative at the Internet Society, Kevin Gallant of Yes Lifecycle Marketing and Sam Silberman of Endurance/Constant Contact.
Today, the Internet Society’s Online Trust Alliance released its fifth annual Email Marketing & Unsubscribe Audit. OTA researchers analyzed the email marketing practices of 200 of North America’s top online retailers and, based on this analysis, offered prescriptive advice to help marketers provide consumers with choice and control over when and what messages they receive.
Later this year, we’ll publish the 10th annual Online Trust Audit & Honor Roll, which promotes responsible online privacy and data security practices and recognizes leaders in the public and private sectors who have embraced them. This morning, we released the methodology we’ll use for this year’s audit.
A colleague just received an “Urgent Security Alert - Action Requested” email from Nest (see the image below). At first glance it looked like either a phishing attempt or one of the way-too-often breach notifications we all receive these days.