"Creating and maintaining a safe and secure online environment is paramount in the continuing evolution of electronic commerce. The Merchant Risk Council (MRC) views the OTA as a major ally and contributor in developing online consumer confidence by tackling internet fraud, abuse and cybercrime. The MRC shares the OTA’s vision in meeting these challenges head-on through collaboration and networking across a wide range of global constituents.” Tom Donlea Executive Director, Merchant Risk Council.

"Advancing these Principles is imperative in order to enhance consumers’ peace of mind and the long-term prosperity of the Internet,” said OTA Founder and Chairman Craig Spiezle. “We look forward to global input to help consumers worldwide realize a renewed level of trust with brands who are committed to consumer choice and online safety.”

“Port25 Solutions recognizes the three pillars of the Online Trust Principles and fully supports OTA’s leadership by establishing compulsory email authentication standards for all major brands.  Organizations that adopt components of these authentication methods will become less vulnerable to illegitimate email, and use them as a comprehensive approach to identifying legitimate email.  Once this progression takes place, the economic incentives for sending illegitimate email will dwindle", Fred Tabsharani, Port25 Solutions Inc.

Publishers Clearing House is proud to work with OTA on this critical and timely mission. It is our belief that marketers and brands should be working closely with industry associations in order to develop a comprehensive plan aimed at protecting our consumers and the online community,” said Andy Goldberg, Publishers Clearing House President and CEO. “Consumer trust and confidence in the online ecosystem is a critical component for the success of the Publishers Clearing House online network.”  

“Businesses have much to gain from building consumer trust and choice.  Reputy Europe stands behind the draft OTA Online Trust Principles which empower consumers and reinforce the value of online advertising and email marketing ,” said Sander van der Blonk, Reputy Europe CEO.  “Businesses need to adopt these measures and commit to online safety. Those that do will realize a competitive advantage.”

Return Path applauds OTA in its work to establish principles of online trust that guide, enable and support industry to implement.  The Internet has fundamentally changed the way people live, work and play.  But consumer enthusiasm can be easily tempered if fear and distrust are allowed to flourish.  Maintaining an Internet that is safe, secure and reliable is in the interest of everyone working in business today", Tom Bartel  Chief Privacy and Compliance Officer, Return Path.

"For years, businesses have been trying to protect customers from online exploitation with poorly coordinated and less than effective measures. Secunia contributes to, and fully supports OTA's Principles as they're an important framework for joint industry efforts against cybercrime,” said Secunia founder and CEO, Niels Henrik Rasmussen.  “Integrating these principles are essential factors for any online brand, ecommerce company or financial institution.”

“The Online Trust Alliance’s Principles focus on creating a safe online ecosystem. Symantec has been proud to contribute to this effort and drive confidence in our connected world,” Pablo Stern, Sr. Director, Security Group, Symantec.

The promise of the internet is achieved when consumer privacy and expectations are inline with business practices”, Fran Maier, CEO of TRUSTe  “OTA’s Online Principles is a significant step to increasing accountability while giving consumers confidence that abuse of their data and identity is thwarted.  As stewards of consumer data, businesses maximize their online brand value and deepen customer relationships by building trust.”

"The Chamber believes these principles strike the right balance between consumers’ privacy expectations without unduly hindering the benefits of e-commerce", Christian Merida, Director Congressional and Public Affairs, US Chamber of Commerce .

“VeriSign is a proponent of OTA’s recommendations to help educate and protect the identity of e-consumers,” said Tim Callan, vice president of product marketing at VeriSign. “Due to the ever-increasing threat landscape and advanced phishing attempts occurring today, it is paramount that businesses deploy security solutions like EV SSL certificates to ensure the integrity of their customers’ assets.”